From Guesswork to Growth Using Data to Optimize Your Real Estate Footprint
From Guesswork to Growth Using Data to Optimize Your Real Estate Footprint

From Guesswork to Growth Using Data to Optimize Your Real Estate Footprint

For many companies, the shift to hybrid work has opened up a significant opportunity to re evaluate their real estate needs and potentially optimize their office footprint. However, making informed decisions about downsizing or reconfiguring space requires moving beyond guesswork and relying on concrete space utilization analytics. Using data to figure out your hybrid office needs is key to realizing cost savings and creating a more efficient portfolio.

Traditional office space planning was often based on a simple ratio of employees to desks. In a hybrid model, where not all employees are in the office every day, this approach is no longer accurate. Data on actual office attendance patterns is the starting point for understanding your true space requirements. How many employees are typically in the office on any given day? What are the peak attendance days and times? This data, often captured through building access systems or integrated with space management technology, provides a realistic picture of your occupancy levels.

Beyond overall attendance, understanding how different types of spaces are utilized is crucial for

optimizing your real estate footprint

. If your data reveals that a large percentage of your private offices or dedicated desks are empty on most days, it might indicate an opportunity to shift to a more flexible seating arrangement like hot desking or hoteling. Similarly, if certain meeting rooms are consistently underutilized, they could potentially be repurposed into other types of workspaces or the overall number of meeting rooms could be reduced. Analyzing space utilization analytics by space type is essential for these decisions.

Data also helps make the case for potential real estate changes. Presenting stakeholders with clear data on current space utilization, potential cost savings from optimization, and projections for future needs based on hybrid work patterns provides a strong foundation for informed decision making. This data driven approach instills confidence and helps garner support for significant changes to your real estate portfolio.

Realizing the full potential of optimizing your real estate footprint in a hybrid model is an ongoing process that relies on continuous data collection and analysis. As your hybrid work model evolves and employee needs change, regularly monitoring space utilization analytics allows you to make further adjustments and ensure your office space remains aligned with your business needs and supports a productive hybrid workforce. By letting data guide your real estate decisions, you can move from guesswork to strategic growth and create a more cost effective and efficient hybrid office portfolio.

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